Tesla has launched the Model Y L, a stretched, three-row, six-seat SUV, in the US and Puerto Rico, with orders now open online. The vehicle arrives as a "Launch Series" priced at $61,990, which exceeds the cost of Tesla's own Model Y Performance and both of its main three-row EV rivals.
The Model Y L targets a growing segment of family-oriented electric SUVs, offering seating for six across three rows. Tesla claims an EPA-rated range of 325 miles, placing it competitively among long-range electric vehicles.
Production of the Model Y L is expected to scale from Tesla's US factories, though specific volume targets have not been disclosed. The Launch Series designation suggests early production runs with premium features before a broader rollout.
Pricing at $61,990 positions the Model Y L at a premium over rivals like the Rivian R1S and Kia EV9, which offer three-row configurations at lower starting prices. This strategy prioritizes margin over volume in the near term.
Counter_argument: The higher price tag may limit initial demand compared to more affordable three-row EV options, especially as consumer budgets tighten and competitors ramp up production with lower price points.