Amazon Prime Day enters its last day with notable discounts on smart home products, including rare price cuts on Philips Hue's lighting lineup. The Verge reports that Philips Hue products, which rarely see major markdowns, have dropped significantly across multiple items. The Twilight sleep-wake lamp, designed around circadian rhythms, is available for $261.79 at Amazon (down from $307.99) and $261.99 at Best Buy.
This year's event has expanded into what some are calling 'Prime Week,' with over 130 deals still active according to The Verge's roundup. Retailers appear to have saved some inventory for the final day, including the Echo Spot which saw additional price reductions. The extended sale period reflects a broader trend of lengthening promotional windows in e-commerce.
Beyond smart lighting, discounts span TVs, headphones, chargers, and smart speakers. The Sonos Era 100, a recommended entry point into the Sonos ecosystem, is $40 off according to ZDNet. The Philips Hue smart bulb starter kit, which includes color-changing bulbs compatible with Alexa and Google Assistant, is also discounted. Some popular items like the AirPods Max 2 are selling out.
Consumers looking to upgrade their smart home setups face time pressure as popular items sell out. The best prices are not always on Amazon — Philips Hue offers some deals directly at lower prices. The Verge's team has curated over 120 discounted items they've tested and recommend.
Counter_argument: Previous Prime Day events have seen some 'discounts' that were not significantly better than regular pricing, and the extended sale duration may indicate diminishing urgency for buyers. Shoppers should compare prices across retailers before purchasing.