Microsoft announced that Xbox Series X and Series S prices will rise in August, marking the third such increase in two years. The Verge reports the hike affects all models, with Tom's Hardware noting $100-$150 upswings on every variant except the now-discontinued 2TB version.
Industry-wide memory price pressures are again driving the increases, according to Microsoft. This follows similar inflationary moves across auto and computing sectors, as supply chain costs continue to ripple into consumer electronics.
The 1TB Xbox Series X—currently priced at $649.99—will jump to $799.99 within a month, per The Verge. Discounts ahead of the hike are available at Walmart ($573) and Target ($573.99), with the 1TB disc-drive model included.
Gamers eyeing this year's releases, like Grand Theft Auto VI, may accelerate purchases. The Series S, a smaller digital-only console, will also see price increases, though specific post-hike figures for that model were not detailed.
Critics argue the frequent price bumps risk alienating cost-conscious consumers, especially as Sony's PlayStation 5 has not announced similar increases. The long-term effect on Microsoft's market share remains unclear.