Apple is opening its Formula 1 coverage to everyone. The Austrian Grand Prix, running June 26-28, will stream for free on the Apple TV app in the United States with no subscription required.
This is the first time Apple has delivered on its promise of select free races. The company announced the F1 deal earlier this year, noting that most events would require an Apple TV subscription but that a few would be placed outside the paywall.
The Austrian Grand Prix is the only race confirmed as free so far. Apple has not disclosed which future events might also be offered without a subscription, leaving fans to wait for further announcements.
For cord-cutters and casual viewers, this move lowers the barrier to watching live motorsports. It also serves as a marketing tool for Apple, potentially driving new subscribers who might stay for paid races.
Some observers question whether this strategy will meaningfully expand Apple TV's audience, given that F1 already has dedicated streaming options through other platforms.