GoPro is cutting 23% of its workforce, joining a growing list of firms trimming staff in 2026. Companies including Meta, Amazon, and Coinbase have also announced reductions, according to a Business Insider report.
The layoffs span tech, media, finance, and retail. Block and Coinbase have specifically cited artificial intelligence as a reason for needing fewer employees, while Target is shifting supply chain resources into stores under a new CEO's turnaround plan.
More than 100 other companies — from Amazon and Nike to Verizon — have filed legally mandated WARN notices about job cuts planned for this year, per WARN Tracker. Some of those reductions were previously announced.
The moves reflect how artificial intelligence, public policy, and broader economic conditions are reshaping the business landscape. Observers note that AI adoption is accelerating restructuring across sectors, though the long-term employment impact remains uncertain.
Not all firms are shrinking; some are reallocating workers rather than eliminating roles. Critics argue that attributing layoffs solely to AI may obscure other factors like cost-cutting or strategic pivots.