Lofty has launched Homeowner Agent, an artificial intelligence tool designed to help real estate agents identify potential sellers within their existing CRM contact databases. The technology aims to streamline the process of converting existing contacts into listing opportunities through automated lead nurturing.
The AI tool analyzes CRM data to detect signals indicating homeowner intent to sell, allowing agents to focus their efforts on prospects most likely to list their properties. This represents a shift from traditional cold outreach methods to more targeted engagement based on data-driven insights.