Phia, an AI startup, has closed a $35.5 million Series A funding round that includes a roster of over 30 celebrity investors. The company, which focuses on AI-powered solutions, has drawn notable names like Sydney Sweeney and Paris Hilton to its cap table.
The round was led by Notable Capital, though full investor details were not disclosed. The celebrity participation was revealed months after the initial close in January, adding a layer of mainstream attention to the deal.
This infusion of celebrity capital signals a growing trend of high-profile individuals backing AI startups, a sector that continues to attract diverse investors. The involvement of household names could boost Phia's brand visibility and consumer trust.
For the broader AI space, this round underscores how startups are leveraging celebrity networks for more than just endorsements—investors bring social proof and potential market access. However, such strategies can also create distraction if product execution falters.
Founders have not commented on how the celebrity investors will contribute beyond capital, leaving questions about their active involvement in company strategy.