Hong Kong’s Cathay Pacific Airways has apologized to actor and singer Wu Chun after the star, featured in a recent promotional campaign, took to social media to vent about a three-day luggage delay. The airline faced public backlash over its failure to locate his missing bags despite his “countless” phone calls.
The incident triggered an outcry online, with many criticizing the airline’s customer service. Cathay Pacific confirmed the issue and said it apologized to Wu Chun, taking immediate steps to track down his luggage.
Wu Chun, a former member of the Taiwanese boy band Fahrenheit, has a large following in Asia. His complaint highlighted ongoing concerns about baggage handling at the carrier, which has faced similar complaints in the past.
The airline’s swift apology suggests it is keen to manage reputational damage, especially given Wu Chun’s role in its promotional campaign. Social media users have called for improved baggage handling procedures.
Cathay Pacific has not disclosed details of the luggage’s recovery or any compensation offered to Wu Chun.