A leading real estate figure is advising agents to cultivate relationships now to secure future listings, arguing that a personal approach is the best strategy in an unpredictable housing market. The guidance comes as agents face a landscape where traditional market signals are less reliable for forecasting seller behavior.
Chris Drayer, the author of the advice, emphasizes that life changes—not market timing—often force sales and relocations. He contends that being present for these personal moments requires proactive relationship-building long before a property is officially on the market.