Joi AI, a company building AI-powered companion applications, has been overwhelmed by response to its most unusual job opening yet. The firm sought consultants to test its new Daily Guided Masturbation feature, documenting effects on stress, sleep, and mood — all for a $2,000 monthly stipend.
Within two weeks of posting the role, over 120,000 applications poured in, breaking the original application link. The company has since switched to a Google Form and extended the deadline by a week. Head of brand Julie Levin said she initially expected only a few hundred submissions.
The company aims to hire 10 consultants across different genders, age groups, and sexual orientations. Levin noted particular interest in hiring the oldest applicant, though the team has yet to fully review the deluge. Currently, most applicants are men in their 20s, but thousands of women have also applied.
The role highlights a growing niche within AI companionship: intimate, personalized interactions. While larger players focus on general companionship or therapeutic use, Joi AI is leaning directly into sexual wellness — a space that remains both high-demand and controversial.
Levin admitted the posting “started as a joke” before going viral after users began tagging the company's social media accounts. The response underscores the massive latent interest in AI-driven intimate experiences, even as questions linger around data privacy and ethical boundaries in such applications.