Eric Wu, co-founder of Opendoor, has launched a new venture called NavigateAI. The startup applies artificial intelligence to streamline workflows for construction and field teams.

The company focuses on improving operational efficiency in the building sector. Specific product features or target markets were not disclosed in the initial announcement.

NavigateAI enters a growing market where AI is being deployed to address labor shortages and productivity challenges. The construction technology sector has seen increased investment in recent years.

Wu's track record with Opendoor, which disrupted the real estate industry with iBuying, lends credibility. However, the new startup faces competition from established construction tech firms.

Industry observers will watch whether NavigateAI can replicate the rapid adoption seen by Opendoor, though the construction industry has historically been slower to embrace technology.