Amazon’s Prime Day 2026 sale has arrived, offering discounts on a wide range of tech products, but shoppers should temper expectations. The event features deals on Apple devices, laptops, and accessories, though multi-hundred-dollar discounts on MacBooks are no longer common. The Verge reports that the base 14-inch MacBook Pro with an M5 chip is $1,549 ($150 off) at Amazon and Best Buy.
Laptop prices have generally risen due to component and storage costs, making this a challenging time for buyers. Many models cost more after months on the market, and newer generations launch with higher starting prices. The Verge notes that the discounts “certainly don’t hurt” but warns it’s not the best time to buy a new laptop unless needed.
Among the standout Apple deals, the Apple Watch Series 11 has hit a new low price, while the AirPods Pro 3 dropped to a record-low $169 at Walmart before selling out. The earbuds remain discounted to $179 at Amazon and Best Buy, down from $249. The AirPods 4 are also on sale for $99 ($30 off) at multiple retailers.
Beyond Apple, deals include the Logitech MX Master 3S mouse for $89.99 ($30 off) and Eero’s Pro 6E mesh router. Prime Day has spurred counter-deals at other retailers like Best Buy’s Tech Fest Sale, offering additional laptop discounts for non-Amazon shoppers. The volatility of prices means some deals may return if they sell out.
Counter-deals from Best Buy and other retailers provide alternative options as Prime Day runs. The Verge advises checking multiple stores, as some record-low prices like the $169 AirPods Pro 3 at Walmart sold out quickly, highlighting the need for fast action.