The UK government's expected decision to dilute electric vehicle sales targets has triggered fierce opposition from charging companies and EV manufacturer Polestar, who warn it could undermine the automotive sector and cost jobs. Labour is preparing to weaken the zero emission vehicle (ZEV) mandate, which currently requires 80% of new car sales to be pure electric by 2030.

Government sources indicate the target would be slashed to 50%, a move critics describe as short-termist and damaging to long-term investment. The backlash centers on claims that reducing ambition will slow infrastructure buildout and deter manufacturers from committing to UK production.

Under current rules, automakers face fines for missing the 80% threshold. The proposed change would lower pressure on traditional carmakers but risks making Britain a less attractive market for EV producers like Polestar, which has openly opposed the rollback.

Industry groups argue the weakening will harm jobs and competitiveness, especially as the US and EU accelerate their own EV incentives. Charging network operators say softer targets could slow investment in charging stations, creating a vicious cycle that stalls consumer adoption.

Supporters of the change contend the original mandate was too aggressive and risked penalizing manufacturers amid weak consumer demand and high vehicle prices. They argue a phased approach will better align with market realities.