Rocapine, a Paris-based venture studio building AI-native wellness applications, has closed a $13 million (€11.2 million) Series A round led by Educapital. The company designs apps that “hold instead of hook” — aiming to foster healthy habits without addictive mechanics.

Participants include returning investor Daphni, which led Rocapine’s seed round, along with Ring Capital, Centre Court Capital, Athletico Ventures, and Better. The funding brings Rocapine’s total raised to an undisclosed amount, though the studio previously secured seed backing from Daphni.

Rocapine operates in the crowded digital wellness market, competing with mindfulness apps like Headspace and Calm. Its differentiation lies in an AI-driven approach that personalizes content to keep users engaged meaningfully, not compulsively. The company has set an ambitious goal to improve the lives of at least 40 million people within five years.

The raise signals growing investor appetite for ethical engagement models in health tech. As regulators scrutinize addictive design patterns, startups like Rocapine offer a counter-narrative: technology that prioritizes user well-being over screen time metrics.

Founder details were not disclosed in available sources, but Educapital’s involvement suggests a focus on education-adjacent wellness. The studio plans to use the capital to scale its app portfolio and accelerate user acquisition.