Joi AI, an AI companion company, opened a highly unusual consultant role that has drawn over 120,000 applicants in just two weeks. The position involves testing the company’s new Daily Guided Masturbation feature and documenting its effects on stress, sleep, and mood, all for a monthly fee of $2,000.
Julie Levin, Joi AI’s head of brand, expected only a few hundred responses. Instead, the original application link broke from the volume of submissions. The company has since switched to a Google Form and extended the deadline by a week. They aim to hire 10 people across different genders, age groups, and sexual orientations.
Levin noted that most applicants are men in their 20s, but thousands of women have also applied. The team is particularly interested in hiring the oldest applicant, though they have not yet reviewed the full pool. “I think it started as a joke,” Levin said, explaining that viral posts on the company’s Twitter account drove the massive response.
This role sits at the intersection of AI companionship and sexual wellness, a niche but rapidly expanding market. While playful in tone, the hiring signals a serious push by Joi AI to develop personalized, intimate AI experiences. The high application volume also underscores intense public curiosity—and market potential—around AI-driven intimacy tools.
Critics warn that such roles risk trivializing or misrepresenting the emotional and psychological complexities of human sexuality. They argue that training AI on subjective self-reported data from paid consultants may not yield reliable or ethically sound product outcomes.