Meta has quietly launched Pocket, an experimental AI app that lets users generate and share interactive mini-games using text prompts. The app, which is listed in app stores but seemingly unavailable in the US, allows users to create and share little interactive experiences called 'gizmos' with an AI prompt.
The launch aligns with CEO Mark Zuckerberg's vision of AI-driven social media, where users craft interactive experiences for sharing. Pocket follows Meta's earlier hiring of engineers from Atma Sciences Inc., which made an app called Gizmo, as reported in March.
The app represents a shift toward 'vibe-coded' gaming, where players describe desired experiences rather than write code. However, specific details about the app's capabilities, user base, or monetization strategy remain scarce across sources.
The limited availability—listed in app stores but not yet accessible in the US—suggests a phased rollout. This cautious launch may help Meta refine Pocket based on user feedback before a wider release.
Critics argue that AI-generated games often lack depth and replayability, raising questions about Pocket's long-term engagement potential. Without concrete user data, it's unclear how the app will differentiate itself in a crowded field.