Apple CEO Tim Cook and EU tech chief Henna Virkkunen held what sources describe as “constructive” talks in Brussels. The discussions centered on a path for Apple to launch its Siri artificial intelligence assistant in the European Union without incurring penalties.
The meeting comes after months of deadlock between the tech giant and the bloc over the deployment of the AI-powered Siri upgrade. Apple has been navigating the EU's Digital Markets Act and other regulations that govern how large platforms operate, including new AI features.
No specific details on potential compromises or timelines were disclosed. Sources confirmed the talks focused on compliance mechanisms that would allow Apple to introduce the enhanced assistant while sidestepping fines the EU could levy for non-compliance.
The outcome of these negotiations could set a precedent for how major tech firms roll out AI features in regulated markets. A failure to reach an agreement may result in financial penalties or delays in bringing the advanced Siri to European users.
Analysts note that Apple faces similar regulatory hurdles in China and other jurisdictions, making the EU's decision a potential bellwether for global AI governance.